How the world projects that females are skin conscious and the same approach has been followed by the advertising companies to sell the beauty products targeting their consciousness.
But is it true that only women care about skin problems which is as small as a pimple over your face?
This approach has been changed with Himalaya’s new campaign ‘Men Hate Pimples Too’
Himalaya under Chapter Five Brand Solutions has launched a campaign for its Purifying Neem Face Wash exclusively for men showing that men get worried over a petty thing as a pimple too.
The brand positions itself to generate consciousness among the males for their skin care which they usually do but hesitate to express as the TVC express.
Himalaya’s campaign deals with IPL Fever and has RCB team players featuring in it, Virat Kohli in the lead role come across with sharing his experience of no pimple skin as he use Himalaya’s Purifying Neem Face Wash.
Campaign proves out to be a new start for the male genre of society and enthralls in changing opinions and self-care.
Client: Himalaya Herbals
Product: Himalaya Purifying Neem Facewash
Creative Agency: Chapter Five Brand Solutions