The Social Street has developed a new campaign for Britannia’s GOOD DAY informing about the product shape change.
Introducing this new trend to focus on the product name and connecting it with society is new agenda of Britannia’s new advertisement palette.
Along with the new shape introduced, Good Day has launched a new variety of 3 Nuts in 1 Cookies in a Green package featuring Sehwag in its TVC. The Campaign has connected itself with IPL fever these days and have involved Kings XI Punjab team . The changes made are anew and big for brand as it completely changes the product look and identification, though relating the name to the shape stands a huge chance in market.
While being in a competitive stage, anything new will have its own fate to experience.
Witty yet simple agenda commands a delight of success to follow.
Product: Good Day
Agency: The Social Street